Today a well planned website program should consist of;
- a site manager for regular updates and monitoring
- a search engine optimization (SEO) professional to assure good placement in the major search engines
- a pay per click professional (PPC) to make sure your taking full advantage of the most reliable and accurate traffic generating method around
- an experienced web designer that has considerable experience and understands how design, usability and marketing must all work together on the web
- a web multimedia developer for sales presentations and landing pages to optimize PPC programs
For almost every business Web-scape has worked with since 1995 putting a team like this together creates many problems and questions;
- simply too cost prohibitive
- difficult to gauge skill level of suppliers
- how to find reliable suppliers?
- what is a fair price for each individual and the expertise they offer?
Introducing Web Teams
Now we can bring you the services of highly qualified individuals in all of these areas starting at only $349 (CDN) per month and a “use only what you need” approach. Individuals that Web-scape has worked with for many years so you can be assured of the quality and integrity of the work.
So what does a Web Teams plan get you and how does this work?
- your own website manager for site updates and suggestions
- our standard high quality Windows hosting is included
- premium web stats with special Return On Investment modules included
- variable number of specialists hours depending on plan chosen
The beauty of the Web Teams concept is it’s flexibility and efficiency. One month your company may require several updates to the website but the next, none… however a small online sales presentation is required. The Web Teams concept handles this perfectly allowing you to use, and pay for, only the work that is needed, when it is needed.
What if you require no work one month?
The Web Team always has work that should be done. Improving you Search Engine placement and positioning in an ongoing project, new keyword rich content to be added, inbound links from relevant sites need to be found and arranged. With a successful Internet business website there is ALWAYS work to be done or your online presence will not be successful for long.
- updates website with new content to web standards
- monitors and reports on site activity
- monitors domain name and renewal status
- monitors site availability globally
Search Engine Optimization Expert
- keyword research for your industry
- create report on current site status with major search engines
- optimize current pages for the major search engines
- monitor and report on site positioning with search engines for most important keywords
- pursue an incoming linking strategy to improve positioning
- investigate and improve local search results if relevant
Pay Per Click Professional
- keyword research for your industry
- campaign creation and monitoring
- landing page creation and testing
- ad creation and testing
- Return On Investment analysis and reporting
Website Design & Development
- WordPress expertise needed for most websites
- create and maintain clean, professional fast loading website
- usable and effective design for visitors
- understands difference between graphic design and web design
- design and development with search engines in mind
- effective use of new web technologies and scripting
- ColdFusion, ASP. NET and PHP scripting where appropriate for power and efficiency
Web Based Multimedia Development
- web presentations, landing pages and other marketing aides
- video creation and conversion for website use
- audio creation especially for podcasts if appropriate